Hasselblad Online Store

[ganesh]

Today, the Hasselblad Online Store goes live for the USA, UK, Germany, France and China, with a 5% discount on the X1D, 45 and 90mm lenses for the first week.
https://store.hasselblad.com/

[satijntje]

I assume that a lot of Hasselblad sellers will not be so happy with this news. 
I have a Hasselblad dealer only 30km away from where I live, so I prefer to do local business.
And a few percent discount are always possible if one pays in cash.

John

[BradP]

Living literally 2500 miles from a dealer, I'll be happy with it, especially knowing there is one less destination in the shipping link for things like lenses. 

But interested in two things.  First, how will access to new or out of stock items be managed?  Waitlisting at a dealer has mixed bag results as it is depending on the dealer's list and quantity allocated.  How does H Direct fit in the mix?  And secondly, what is the return policy?  Some dealers like B&H have outstanding return policies and if prices are the same, that could often make all the difference.