How do you feel about Hasselblad giving away cameras to reviewers...

[jakontil]

Our studio did some renders of the new camera and the "color" or I should say finish is pretty sophisticated. Lots of shift with shift in light.

The finish is shopisticated like chameleon, depending on the lights.. some said brown, the other is green, other else is grey lol.. amazing nonetheless

[CanNik]

...an none of them seems to give a damn how cheap it makes them look.

I wonder how much of the tens of thousands of € I gave Hasselblad over the years directly went into bribing reviewers. Free cameras? free trips? and noone has the slightest moral dilemmas?

I am looking at you, James Popsys, Thomas Heaton, Benj Haisch and whoever you are, do you have no shame?

And then all of them blurbing away about still being unbiased.

I would be totally fine when Hasselblad gave away these cameras to reviewers for them to use a few weeks and then make them raffle away the cameras to the public, but this stinks.

I know how Youtube reviews work, but I have never seen it practiced so blatantly.

What do you think?

I guarantee, 100% YOU would not even have started this thread if they had given YOU one 

[Larsb]

I wanted to reply to this thread earlier, but was interested to hear the various points of view that also challenged my initial view on the subject.  On the one hand, I feel a degree of jealousy that these guys get such great photographic equipment for free and feel that it is wrong for them to accept (for example, in my professional line of work, there are very strict rules about *not* accepting any gifts), while on the other hand, I do see that it is a reasonable way for Hasselblad to advertise their equipment.

While I would certainly (personally) love it if Hasselblad gave me a 20-35mm zoom lens, or a X2D or 907x (drool), I could not in all honesty say that I would be "totally impartial" about any review.  Of course, it would influence a reviewer, and to say otherwise does come across as a bit unconvincing.

Still, it is what it is, and the world is an imperfect place :-)

[Tennisarm12]

Well, it is brown, so...