Thanks all - sorry to say but I am definitely not the only one with issues, far from it.
Hasselblad is an expensive kit, always been. Yes, I have been shooting with it for 25 years, too. I also collect them. Not until the H series it was that the trouble really started. I also run British sports cars from the 60s ... so I know what trouble means and consider myself almost bullet proof.
Going to Hasselblad themselves, yes, good idea, except that the dealer here in Switzerland is (Light & Byte super guys!) more knowledgable and helps me straight away with a replacement, doesn't ask me if I have switched the thing on and off like a parrot from a Bangalore helpline, doesn't engage me in miles long email conversations and doesn't try to deliberately misunderstand me. One exception, the guys from Hasselblad USA, super dudes! Problem is, I am only there a few times a year.
It's quite simple. They don't have the quality control right, the product has been announced and delivered prematurely, the firmware stinks and they must have wasted lots of money building the 60' back (because P1 has it? follow the blog here on delivery) rather then making their cameras uselful to a wider audience, like with weather sealing, second in camera shutter, better power supply, develop the lenses, auto ISO ... just copy the D3 menu
My guess is the the Pentax 645D or any concept like it will seriously hurt both P1 and Hasselblad.
All the Pros out there: which client pays for the right kind of grey of the camera body rather then final result?